NOW

What I’m
focused on
right now.

Updated August 2026 · Madrid

Ship better
experiences.
Measure what
matters.

WEEKLY SIGNALAug 4 — Aug 10
MBuild
TMeasure
WLearn
TExplore
FWrite
SRecharge
SRecharge

Rhythm >
Deep work,
ship, learn,
share.

01

Building

Things I’m actively building
and shipping.

View all experiments
PRIMARY FOCUS

Editorial CRO Framework

A field-tested framework for turning
ethical, insight-led experiments that
improve experience and drive outcomes.

  • Experiment design
  • Implementation patterns
  • Measurement & analysis
  • Case studies
HYPOTHESISEXPERIMENTANALYZEIMPACT8050fig. 01
02

Learning

Topics I’m diving deep into.

  • Advanced Statistics for A/B Testing
  • Bayesian Thinking for Product Decisions
  • Web Performance in 2026
  • Design Systems at Scale
Notes & takeaways
03

Exploring

Ideas, tools, and spaces I’m exploring.

  • Edge delivery & personalization
  • Server Components & islands
  • Experimentation platforms (open source)
  • AI-assisted data analysis
Lab notebook
04

Reading

On my nightstand and in my feed.

NoiseDaniel KahnemanDesigning
Data-Intensive
ApplicationsMartin KleppmannThe Mom TestRob Fitzpatrick
  • NoiseReading
  • Designing Data-Intensive ApplicationsReading
  • The Mom TestRe-reading
My highlights
05

Available for

How I can help right now.

  • ◎CRO Strategy & ExperimentationFrom opportunity discovery to measurable lift.
  • ‹/›UX EngineeringFast, accessible, scalable front-end solutions.
  • ⌁Audit & OptimizationFind friction. Fix what matters. Prove impact.
Let’s see if it’s a fit

Have a stubborn
product problem?

I help teams ship better experiences through a mix of UX engineering, experimentation, and data-informed decisions.

Start a conversation